| If you have trouble reading this e-mail, go to: http://www.nytimes.com/indexes/2008/12/08/business/advertisingemail/index.html |
 December 8, 2008 Stuart Elliott's |
|
| |||
Campaign Spotlight
 Until recently, the prime directive of American consumerism seemed to be “When the going gets tough, the tough go So where does that leave a local shopping district in the weeks before The campaign is for Cherry Creek North, a business improvement district southeast of downtown ADVERTISEMENT 
Q: (Reader) Approximately 10 years ago, Showtime had an ad campaign of beautiful, lyrical, almost fantastical images to promote the channel. I believe several marked the first use of people appearing out of drops of water. If you remember this campaign, do you know who created it? I’ve tried A:(Stuart Elliott) The campaign, dear reader, was indeed for Showtime, now part of the “The buy-in of that campaign led to the creation of the Red Group,” Mr. Zakim writes in an e-mail message, “an in-house agency now responsible for the creation of more than 10,000 video pieces and 3,500 printed pieces a year.” “To my knowledge, it was the first real branding campaign” from Showtime that was supported with significant media spending, he adds. The spots were filmed and produced during summer 1997, Mr. Zakim says, and directed by Marcus Nispel of Mr. Nispel “jumped at the chance to execute Red Group’s direction to create spots playing to the theme ‘Imagine a place where anything is possible,’ ” he adds. The campaign, which was introduced in January 1998, went on to win numerous honors, Mr. Zakim says, and was selected for inclusion in the permanent video collection of the Museum of Modern Art. Q: (Reader) NFL Shop has a commercial displaying A: (Stuart Elliott) In the commercial for NFL Shop , the As the music plays in the spot, the camera roams around a room filled almost top to bottom with Steelers memorabilia. The only item not bearing the Steelers name or logo is a lamp on a table next to a sofa. The camera pauses on the lamp as a question appears on screen: “What’s with the lamp?” The commercial is created by BBDO Worldwide in New York, part of the | Webdenda
Bill Allen joined BooneOakley, Dennis Armbruster and Andrew Mitchell joined LoyaltyOne,
Media This Week As David Gregory assumes the leadership of “Meet the Press,” NBC’s competitors have the chance to alter the dynamics of Sunday morning talk. The Tribune Company is trying to negotiate new terms with its creditors and has hired advisers for a possible bankruptcy filing, according to people briefed on the matter. Advertising As agency executives begin to issue forecasts for ad spending in 2009, several say they intend to revise their estimates downward because of the deteriorating condition of the auto business. AdvertisingThe faltering economy and new technologies could mean renewed interest in coupons as shoppers refocus on the cost of the products they buy.  In 2000, Rupert Murdoch’s News Corporation sold TV Guide for $9.2 billion. Last week, it was sold to a private equity firm for $1, and its survival is in doubt. Media Blogs TV Decoder  The Medium | ||
| |
0 comments:
Post a Comment